Privacy Policy

1. Introduction

901PARTIES ("we," "us," or "our") operates the website 901parties.com and provides party rentals, catering, event services, and marketplace services across the Memphis Tri-State area. This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit our website, use our services, or interact with our advertising on Meta platforms (Facebook and Instagram).

2. Information We Collect

Information You Provide Directly

• Contact information: Name, email address, phone number
• Booking information: Event date, address, party details, guest count
• Marketplace listings: Product photos, descriptions, seller contact info
• Forms: Quote requests, RSVP forms, nomination forms, Celebration Club membership details
• Payment information: Processed through Square or other payment processors — we do not store full card numbers

Information Collected Automatically

• IP address, browser type, device type, operating system
• Pages visited, time on page, referral source
• Approximate location (city/region level based on IP)
• Cookie identifiers and tracking pixels

3. Meta (Facebook & Instagram) Advertising

We use Meta (formerly Facebook) advertising platforms to promote our services on Facebook and Instagram. When you interact with our ads or visit our website, the following Meta technologies may be active:

Meta Pixel (Pixel ID: 1513990928647630)

The Meta Pixel is installed on our website and tracks page views, form submissions, and other conversion events. This allows us to measure the effectiveness of our Facebook and Instagram ad campaigns, retarget visitors with relevant ads, and optimize ad delivery.

Data Shared with Meta

• Pages you visited on 901parties.com
• Conversion events (form submissions, button clicks)
• Device and browser information
• IP address (for approximate location)
• Meta may match this data to your Facebook or Instagram account if you have one

Meta Lead Forms

We use Meta Instant Forms for lead generation campaigns. When you fill out a form on Facebook or Instagram, the information you provide (name, phone, email, party date, ZIP code, and your selected preferences) is shared with 901PARTIES for follow-up.

Your Meta Privacy Controls

• Manage your ad preferences at Facebook Ad Settings
• Manage Instagram ad preferences in the Instagram app under Settings → Ads
• Learn more at Meta Privacy Policy
• Opt out of personalized ads through Digital Advertising Alliance or AppChoices (mobile)

4. Google Advertising & Analytics

Google Tag Manager (GTM-W263D86D)

Used to manage and deploy tracking tags across our website.

Google Analytics 4 (G-Q0WP5BDTFG)

Tracks website usage, traffic sources, and user behavior to help us improve our site.

Google Ads Retargeting (AW-6407873572)

Used to show relevant ads to users who have previously visited our website.

Google AdSense (ca-pub-5618592963916318)

May display ads on certain pages. Google uses cookies to serve ads based on your prior visits.

5. Cookies & Tracking Technologies

We use cookies and similar technologies for:

• Essential cookies: Required for site functionality (session, security)
• Analytics cookies: Google Analytics, to understand site usage
• Advertising cookies: Meta Pixel, Google Ads, for ad measurement and retargeting
• Functional cookies: Remembering preferences and form data

We use Google Consent Mode v2. Advertising and analytics cookies are denied by default until you accept our cookie consent banner. You can manage cookie preferences at any time.

6. Third-Party Services

We integrate with the following third-party services that may collect your data:

• Square — Payment processing
• Supabase — Cloud database for marketplace listings and game sessions
• ChowNow — Online food ordering
• Google — Analytics, Ads, Tag Manager, AdSense, Search Console
• Meta/Facebook — Pixel, advertising, lead forms
• YouTube — Embedded videos (karaoke, slideshows)

Each service has its own privacy policy governing how they handle your data.

7. How We Use Your Information

• To provide and fulfill party rentals, catering, and event services
• To respond to quotes, inquiries, and booking requests
• To process marketplace listings and facilitate buyer-seller communication
• To send appointment reminders, event updates, and service notifications
• To administer the Celebration Club membership program
• To administer the BWC (Because We Care) nomination program
• To measure and optimize advertising campaigns across Meta and Google
• To retarget website visitors with relevant ads
• To improve our website, services, and customer experience
• To send marketing communications (you can opt out at any time)

8. How We Share Your Information

We do not sell your personal information. We may share data with:

• Service providers: Payment processors, CRM, cloud database (under contract)
• Advertising platforms: Meta, Google — for ad measurement and optimization
• Marketplace buyers/sellers: Contact info needed to complete a transaction
• Legal authorities: If required by law or to protect our rights

9. Data Retention

We retain personal information for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. Marketplace listings are retained until the seller requests removal or the item is sold. Booking data is retained for the duration of the service relationship plus a reasonable period for record-keeping.

10. Your Privacy Rights

Depending on your location, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of targeted advertising
• Opt out of the sale or sharing of personal information
• Limit the use of sensitive personal information

To exercise any of these rights, contact us at info@901parties.com or call 901-878-9386.

11. Children's Privacy

Our services are designed for families and include children's parties. However, our website and forms are intended for use by adults (18+). We do not knowingly collect personal information directly from children. Parents or guardians submit all information on behalf of minors. If you believe a child has provided personal information to us, please contact us for removal.

12. Data Security

We implement reasonable technical and organizational measures to protect your personal information, including encrypted connections (HTTPS), secure payment processing, and access controls. However, no method of transmission over the internet is 100% secure.

13. Do Not Track Signals

We do not currently respond to "Do Not Track" signals from browsers. However, we honor Google Consent Mode v2 and provide cookie consent controls. You can also opt out of personalized advertising through the Digital Advertising Alliance.

14. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the updated version on this page with a revised "Last updated" date. We encourage you to review this page periodically.

15. Contact Us

If you have questions about this Privacy Policy or our data practices: